Normally, my private area is very sensitive to many types of body washes and feminine washes. Especially, ones that are scented. This brand of feminine wash is the ONLY brand I have gotten that did not irritate me!! It does have a bit of lavender scent to it, but it is not over-powering and so far I have not experienced anything negative. It also lasts a very long time, even with daily use! I love this and would recommend it to any woman who tends to be very sensitive down there. It helps the most during that time of the month when pH can get really out of wack!